Yes, work is work, but you spend almost half of your life working. Love what you do and don't overcomplicated it by assuming you need all the bells and whistles. No one appreciates unnecessary stress. Just because that ‘other’ business who has the same clients as you has ‘this’ and ‘that’ doesn’t mean that you do. Put yourself into your client or consumers shoes. What are they looking for? How will they find you? How do YOU find things you want? Online? Word of mouth? At a business that positively accompanies your own? Are you one of those rare people that actually pay attention to mass mailers? Figure it out and go from there. Keep it simple and minimize the stress that you already have from running a business. You most likely don’t need everything that you think you need to, to have functional marketing. Take the Sustainvest Asset Management Postcard which doubles as a Brochure. Simple, easy and they didn't have to pay for both a postcard AND a brochure.