For a new business, you'll need a logo even if it's only a name. A visual representation of you/your company. We are visual creatures. If you see the McDonald arches your brain automatically references McDonald's without ever seeing its name. Pick something that you are willing to have in your face for the long term. Be picky. Be choosy. It's your logo. Then do not change the image. You can change the font or name, but the image needs to stay the same to create long term consumer recognition. Secondly, you'll need a contact number. If you don't have a physical location DO NOT use your cell phone. At the least get a Google Voice number for free. Next is a website, email box and your social media pages. Either can be first, as long as your information and links are correct. A dedicated web address gives a more professional feeling. Next are your printed items, business cards and brochures to make sure ALL of your content is correct and you won't need to re-order anything.